We want designs for a series of 5 paper menus: dinner, dessert, cocktails, late night dining, and a wine list. Our food and wine offerings change on a daily basis, so updating and printing menus needs to be simple. We can use either MS Word or InDesign to update menus.
We will be using a monochrome laser printer to produce the menus. Maximum paper size is legal (8.5x14).
The dinner and late night dining menus will be presented without covers. The dessert and cocktail menus will be presented in leather covers using 8.5x 11 paper cut in half (one half for the dessert and wines and the other for after dinner cocktails). The wine list is included in a leather three ring binder using 8.5 x 11.
We do not need menus covers for this design project.
We want to encourage diners to order items from the Crudo, Spuntino, and Secondi categories to ensure a healthy revenue per customer. So finding an elegant way to highlight those categories would be a nice feature.
I have included several MS Word files with rough lists of the food and drink items. These will change over time, but the categories will remain the same, e.g. items under antipasti, pizze, pasta, etc. will change but the headings will not.
These are examples of menus we like but we would prefer somewhat simpler menus:
http://www.balthazarny.com/menus/dinner.pdf (This is a bit baroque but the boxes do help sell higher priced items)
This is probably the favorite layout but we do not like the use of all CAPS in the typography:
Speaking of typography we prefer Helvetica given it is a clean and modern font that fits in with our logo.
Please read the initial press and this is just the beginning: http://insidescoopsf.sfgate.com/blog/2013/05/23/a16-oakland-nears-fruition-with-positive-side-effects-on-the-san-francisco-original/