Triathlon Legacy Event Webpage Creative

Ulman Cancer Fund for Young Adults

This isn't your ordinary triathlon. The Half Full Triathlon is a 70-mile fight for young adult cancer support. We are making a statement about cancer and we need your help. We chose the distance of 70 Miles versus the more well know 70.3 Mile distance for this race for one important reason.

• 70,000 is the estimated # of young adults diagnosed with cancer each year

This is a statistic that needs people’s attention. The Half Full Tri will help make the young adult cancer issue a priority and together we can improve the 70,000 statistic. Every Mile you race you're helping support this population of young people battling cancer.

Triathletes ranging in age from 20-50
Anyone affected by cancer!

What do we know about them that will help us?

Triathlon is an individual sport and we are looking to ask these athletes to become a part of something bigger….The Fight against cancer.

What is the main thought we need to communicate?

The Half Full Tri will help make the young adult cancer issue a priority and together we can improve the 70,000 statistic.

Call to action.

1. Register to participate in the inaugural event
2. Empower a few of your friends to participate in a relay to unite in the fight

8-10 different Jpg’s/ai files that contain pictures and quotes that surround the overall messaging of the triathlon theme. These files will be placed on the landing page of the registration webpage similar to the rotating objects seen in http://www.nationstriathlon.com/
Quotes to be utilized
•“The most important support I needed after my diagnosis was to simply talk to others who understood.”- Doug, 3-time cancer survivor
•“Today I strive to honor my mother’s legacy by working hard in pursuit of my dreams.”- Lindsay-UCF Scholarship Recipient
•“With the help of my family who gave me the strength to survive, I battled and beat cancer---TWICE”. Brandon- cancer survivor
•“Reflection back on hard fought battles against cancer makes me realize how much I have been through, and how much stronger I have become.” Brandon- UCF Scholarship Recipient
•“The moment you find out that you may die, you have a choice. You either get ready for a fight, or you get used to the idea of dying.” Emily- cancer survivor
•“Struggles-everybody has them, but it’s the way you deal with them that sets you apart from the rest.” Kristina- UCF Scholarship Recipient
•“The greatest gift I have in life; is live itself.” Sean- Cancer Survivor
•"If I can get through six rounds of chemo, I can get through anything.” Laurel- cancer survivor