Orthopreneur Internet Marketing Solutions
Internet marketing consultant that specializes in online marketing for orthodontists throughout the country. Have created custom wordpress templates to meet orthodontic client parameters.
I am the first and so far the only orthodontic Internet marketing consultant to date in the country. I offer exclusive social media services for clients with wordpress blogs and advance SEO coding of orthodontic sites throughout the country.
I lecture to orthodontists and staff all over the country on the latest Internet marketing strategies available that work in an orthodontic environment.
This is the first time I have worked with this type of service. My current designer is taking too long completing projects and cannot keep up with the work load. She recently returned to full time work rather that freelancing. Currently averaging 2 - 4 projects a month and growing. Currently have four other projects I need to start depending upon how this format of competition works out.
#1 target audience Mothers 30 - 50 looking for orthodontic care providers for their children. Statistic show they prefer warm and friendly sites with smiling faces that create a positive emotional feel. Design should be simple clean, but engaging.
Secondary audience is adults looking for orthodontic treatment provider for themselves so the site should not look kiddish but inviting to both a mom looking to find information for their child's orthodontic care.
960 pix by 285 - 300 pix banner for wordpress blog with coordinating site background both in jpg format. Background may be a coordinating gradient or muted graphic design that befits a professional practice that is fun and friendly.
Here are a few examples of recent work to give a feel for what works:
http://www.germanorthodontics.com (transparent banner on background)
Client from Honolulu. uploaded 2 photos choices. Prefers vertical photo but will accept horizontal shot if works better in design.
http://www.perezorthodontics.com/ color is correct shade of blue. Does not care for floral work but doesn't mind swirls in design. You can leave out brown and use another color accent befitting design.
http://www.drreitzanddrtroy.com/ crisp look and feel - photo is highlighted and muted design or swirls in detail in background gives depth. This is Hawaii so something of that nature can be used in background of banner...
Fonts client likes is PC Juice IT or http://www.bergersbraces.com the name Jeffrey Berger DMD. Something similar in nature. They do not have a logo.
You can be creative but keep within framework of professional practice. No flash in header/mobile ready. Boxes will be added either underneath the horizontal nav bar or on the left or right so keep that in mind for overall look of site.