Cómo janellemetzger comenzó su viaje en sitio web y aplicación
¿Cómo se te conoce?
Aneuvia (it means "A New Way" using English, German and Latin)
¿A qué sector dirías que pertenece tu empresa?
Contabilidad y finanzas
Cuéntanos a qué tipo de público quieres llegar
Our company is looking to change the investment industry - we see an opportunity to be less centered on "profits at all cost" and more focused on the impact that the right investment choices can make. By first understanding what people care about, you can then build strategies and products that allow them to put their money in firms that share their values.
We create (standard and bespoke) funds that use financial and social impact KPIs from our proprietary data base and third-party data. Our first strategy is a gender equity fund. We are currently developing strategies for veterans and people of color.
Target Customers -
The conscience investor who wants to feel confident that their asset management firm understands who they are and what they care about, which allows them to feel confident that their wealth is in investments that also align to their values while reaching their financial goals.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We want a logo that can be used for our business cards, marketing material, web, etc. The logo should be positive, clean, edgy yet conservative, and masculine without being too manly. Values are extremely important to the foundation of the company, so the logo should be inclusive, trustworthy, honest and humble.
Our mission is to provide global services and products help our clients feel good about where their money is invested.
• We provide a safe place for our customers and employees to be themselves – we look past stereotypes
• We are relentlessly fair and honest
• We are committed to do the right thing for our business, our people and our communities
• We are authentic and humble
• We believe that all people matter
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