No Limit Wheels
No Limit Wheels is a new company that is poised to take the ATV and UTV wheel market by storm. Never before have riders been able to customize their wheels to create a look that is an extension of their personal style. Current options are limited and ...boring. Now, with No Limit Wheels, ATV and UTV enthusiasts can customize their wheels and "pimp" their ride by selecting the color, different style options, and design components to build their dream wheel. Colors can be matched to any make/model so your new No Limit Wheels will be a perfect match to your red Polaris ATV.
We are the first and only company offering the ATV and UTV market the same elements of style that have been available to auto enthusiasts for years.
When you're thinking about buying custom after-market wheels for your ATV the options are limitless with No Limit Wheels.
Our target audience is predominantly (almost exclusively) male and between the ages of 18 and 45. The target audience tends to be middle class and upper middle class, and has a great appreciation for activities like outdoor trail riding, hunting and extreme sports.
There is also the possibility that we will expand to unrelated markets so, if possible, the logo should not limit the company to only the ATV market or only to wheels.
**** We want to convey quality, style, and choice as three key descriptors of our brand. ****
--- We are looking for both a logo and a brand icon. The logo should be horizontal and the icon more compact. The logo will go on the rim of the wheel which is very narrow. The icon will go in the center of the wheel which is circular. We would like to be able to combine the logo and the icon for advertising purposes and to use on apparel. However, both elements should be equally impactful when used seperately.
---Both the logo and the icon need to be relatively simple. Intriciate designs are not going to show up when we etch the logo/icon on the wheels.
---We are very attracted to stylistic elements that convey the mindest of living a life with no limits.
---We do not currently have any specific colors in mind, but obviously colors that convey masculinity or energy are the best place to start. While we do want to incorporate color, the logo needs to look good if it is all one color (as it will be on the wheel).
---"No Limit" Should be the focus of the logo and the word "wheels" should be secondary. We may expand to unrelated markets in the future so No Limit should be an image that is capable of standing on its own, but for this specific project, please include the word "Wheels".
--- A photoshop or illustrator file would be the preferred file type.