Avoid a “crafts” feeling. All lace will be taken out back and shot. Think clean, vibrant, modern, whimsical, elegant. Also, something that scales gracefully from brochure to thumbnail.
COLORS: As users will upload a riot of patterns and pictures and colors, we’re thinking a Zen–ish, monochromatic site palette: white, grays, black, with orange as the highlight for links and buttons. Logo should play nice with these, against simple white or simple black. (Astonishing colors in the logo may cause us to revise our site palette, though.) Absolutely no pinks, please.
IMAGERY: We’re leery of a sewing needle with thread as it’s both hackneyed and hard to reproduce (but hey—if you can do MOMA-enshrined, killer image that survives reduction to a postage-sized GIF, we’ll ship you the champagne.) Preferable objects: buttons, buttons becoming globes, spools of colorful thread, swatches of fabric coming together, a glistening thimble... You get the idea space.
TYPE: If you can reduce the world of sewing to a cunning, artful bit of typography, by all means go for it, we’d love it; we adore type. However we like icons too.
VARIATIONS: please include:
Sewcratic. The future of sewing.
Sewcratic. Where the world comes to sew.
Deliverables: Photoshop raster art, layered and flat; same for Illustrator vector art. Winner may be contracted for further paid work by brand.