I will also need design for business cards, brochures, and web, and will give winning designer first option for additional needs moving forward.
Company Purpose: We Are What Works is dedicated to creating marketing strategies tailored to individual business objectives that resonate with our clients’ customers on a personal level. We find the intersection of meaningful business goals and buyers’ motivators in customizing relevant strategies because that’s what works.
Company Personality: Brand identity should be practical yet forward thinking, trustworthy yet creative and energetic. Want to portray fresh ideas rooted in purpose and insight. Possibly new twist on old theme. Open to quirky ideas for high personality, as long as there is an overall professional feel, as not to isolate traditional clients.
Technical logo requirements: Because “We Are What Works” is somewhat clunky, the brand would ideally be represented by an individually recognizable symbol/icon as primary brand identifier, with a supporting version including the actual name.
Main symbol/icon should:
• Translate well to a tile image, such as Twitter profile picture.
• Render well in gray scale
• Stand on its own and also accommodate “We Are What Works” as needed
Additional Creative Direction based on submissions: I'd prefer to develop a symbol that represents the brand purpose and values and not focus on the literal name or "W" please. Overall, I'd like to state the desire for a sense of action/movement. Note that the business does focus on people, ideas, action, results in both practical and innovative ways. Symbols that represent people, ideas and movement, such as people, gears, light bulb, and exclamation points are suggestions but not requirements if you have a better idea. The requirement would be that these symbols are simple but stylized. I want to provide clear direction but leave plenty of room for your creativity. If anyone has questions or would like clarification, I'm happy to respond!