Contest holder has held and awarded three previous contests with 99 designs!!! I give almost every design some sort of feedback For this Project, we are brand new as a company, but the idea is that we are going to be a source for event information for large cities in the U.S. Here's the catch, what I am really looking to do is to create a logo that we can just change the city name in to use in other cities. For example, lets start with "San Diego this Weekend" as the logo, but designs should be flexible such that "San Diego" could be easily substituted with "Las Vegas" or "New Orleans" or any other city in the U.S.
Audience would include anyone 21-55 that likes to go out on the weekend. I know this is broad, but it really should be fairly open style wise, and I don't want to limit the ideas by narrowing it any further.
I am looking for a Clean, Brand-able logo that has a weekend/nightlife/fun sort of feel. Also, as mentioned above, the design of the logo has to be flexible in such a way that the name of the city can be easily changed in illustrator or photoshop to another name and yet still retain the design elements of the original design. Maybe you could present your submissions as a longer city name, like "SanDiegoThisWeekend" and a shorter name like "TampaThisWeekend"?