Our current logo is dated and the red element is too overpowering. We would like the new logo to work in a one/possibly two color version ie. black, white or dark gray, with red color highlight. Our red is #ff0000. We don't need a background, in fact we would like the logo to be able to work in a 'cutout/outline' way with a transparent background so that it can be applied to different backgrounds and is more versatile.
The Dog is a key part of our branding so we would like him incorporated in some way. I have attached our existing logo and various other branding elements involving the dog. His name is George.
The left pic is our standard logo. I like the dog portrait pic in the center because he is friendly, personable and good looking, and I made him look a bit more graphic/illustrated. I like the whole dog running pic, because it shows our message of being "Unleashed and Running free/Off the Chain" But it is not so "graphic/illustrated" and doesnt look cool and friendly like the head shot.
Overall we want to look friendly and quirky/playful but at the same time professional. We have no set preferences for fonts, although we prefer clean modern sans serif styles and definitely not script fonts.