The business name is 'Helen’s Kitchen Favourites', and the tag-line is 'Treasures for Sharing'.
This boutique business will supply premium home made sweets and savouries, including cakes, biscuits, tarts, preserves and pates.
All products will be personally hand made by Helen. The product ingredients will be natural and free of preservatives. Strong positive feedback indicates the products will have considerable appeal to the public at large.
The brand must effectively target the customers and potential customers of the new business. This means being capable of enhancing the product’s appeal beyond the functional product itself, i.e. it's not just a 'jar of jam’ but a ‘natural, handmade premium creation’.
In a phrase, the products are intended evoke the same emotive response as sunny Sunday afternoons shared with family and friends.