We want to transform our BtoB company into a B(toBto)C brand

http://www.Mauriksgroup.com / Mauriks

A family owned company since 1973.
Our business is a international trading company in the business of Design and Technology. we offer the best products and concepts for a good price.
Our Vision; People want to enjoy a unconcerned personal and save environment.
We put the person who is looking for a high quality product or service in the central, what does he or she want.
Our Mission; everyone feels at home with our company, products and concepts
Our passion and promise; Personal Design and Technology
Our ambition; Well known consumer brand, Creative marketleader and preffered supplier of Northern Europe

Our business clients and their consumers / enduser who are looking for
gates, balustrades, staircases and acces control systems

Push Pull strategy;
We want to inform and communicate with the consumer and stimulate and suduce them to buy from our btob clients and partners.

and we want our BtoB clients to act more BtoC

The company name is Mauriks Group and will be Mauriks for the future.
Corporate Colours; Blue; PMS 533 / Red; PMS186 / Orange; PMS 166 / Silver PMS 877

The companies brand identity is; Corporate pay off = PersonalDesignTechnology
Making a difference = Mauriks helpes in creating your personal invironment.
We inpire - we are original / real - we are personal involved - we offer what is expected.

The above requirements espacially the pay off. must be in the design. It is important that you also take in account that the logo can be used for different things for example a letter, mailing, e-mail, car stickers internet flags etc
Offcoarse we also want to see the black and white logo and for example with and without pay off.