The logo needs to be retro, simple, and recognisable.There must boundaries to impart the service is safe, trustworthy, and controlled. As people buy on emotions and make up their mind within seconds it needs to attract people so they say "yes I want to be part of that".
To give you more insight the text below is a to-be-reworked draft for an explainer video:
“WhoisWoo?”: Growth, Connections, Fun
There are many types of dating tools covering lots of wants and needs. “WhoisWoo?” is about people being open, challenging themselves, personally growing, making real connections, and having fun.
We’ve found people like you are continually frustrated at not getting the most out of their existing connection systems, so we created our system that ensures you get personal growth and insights, make real connections, have a fun time, and remain fully in control. All our members use our system so you can be sure they are committed to making a real connection.
We ensure you profile shows your true essence, not a false self-image. Together we remove writing a self-image description by engaging trusted friends to feedback your essences. They will highlight the innate things they love about you, things you do so naturally they're water off a duck's back to you. Your essence is inherited from your family like physical parts of you. We won’t make your brown eyes blue.
So you display your strengths and search for strengths you’re looking for in a connection. Then instead of sending an awkward introduction message to someone you can invite them directly to play a fun game that will guide your initial communications. We give you the actual experience of interacting with, and getting to know, the person on the other end of the profile. You don’t need to take decisions about someone solely based on a list containing things like income, education, musical tastes, favourite films, or physical characteristics.
Once games allow you to explore your compatibility up to the point of deciding on a f2f meet.
“Growth”, “Connections”, and “Fun”; how do those words make you feel? Come and live that feeling with us.