Our demographic is primarily gay, male, mostly Asian and then White, mostly early 20's to 30's but as late as 50 years old.
Our current logo is 'thin' and too 'dark'. The yin-yang sign is also too racial specific. We would like a logo that is more racially neutral, despite or majority demographic.
Conceptually, we would like a pictoral or abstract mark to be square-ratio dimension. I call this part the 'icon' portion of the logo. The icon should be proceeded by the text "GAMeBoi". Note the capitalization if using varied capitals in the font.
Optionally, "GAMeBoi" may be followed by "LA", "SF", or "VC" for our different locations or spelled out below the logo or left out altogether.
Alternatively, we'd be open to a letter mark logo for "GB".
We want to return to the direction of our 'different past logo.jpg' -- but it doesnt satisfy our squared 'icon' requirement.
Additionally, just because we're a gay nightclub, it doesn't mean we want rainbows or just pink.
We've also attached a logo we like of Insomniac.
Additional info on our facebook fanpages: http://www.facebook.com/GAMeBoiLA and http://www.facebook.com/GAMeBoiSF.
New Notes: CEO wants to see an array of different fonts. One such font he would like to see is the one used for DJ Tiesto's logo. He namely would like to see the "e" in Tiesto's logo... did similarly/the same in our logo.
Reference Link: http://www.tiesto.com/Tiesto-home