Just to give you some more input, this a piece of text that we 've used:
"Save the forest, enchant your guests
Sustainable, affordable and one of a kind.
Instead of ending up in the fire, we take construction timber and euro
pallet wood and give them a second life. Get our sustainable,
individual and resilient unique furniture bringing history to your
guests, home or customers. At the same time, you save resources and
support local small furniture builders instead of big multinationals.
Upcycling Berlin works with experienced carpentry craftsmen locally
from Germany and the Netherlands. This way, we offer you fair prices
and more sustainability. All pieces with great quality, expressing
exceptional industrial charm."
We believe that we should keep the trees alive. Because of that the idea of upcycling(not just recycling) is something very interesting to us. We also like high quality-well designed furniture which are stable and we can even inherit them to our kids and grandkids. The feeling that we didn't cut a tree to get our office desk, dinner table, couch or any other piece of furniture that we sell is very fullfilling. We feel good about it, instead of guilty for actually cutting a tree(or more than one) for our furniture.
This is a nice link to understand what Upcycling is: https://en.wikipedia.org/wiki/Upcycling
In the files attached you can see some logo designs that we weren't absolutely happy with. The "interim_upcycling_berlin" file with that "blue wood with an arrow" was our top selection from the ones we had, but we would like to see something better.
I also attached some photos and a little flyer from one of our suppliers (Fette Palette). Fette Palette is one of our suppliers, but we will include most of the products you see at this flyer. This is just to give you a perspective of how our products look like. The other photos are photos from some other products from different suppliers. We hope that those photos are giving you enough perspective of the "what". What the actual product is and how it looks like. The last 2 photos(with the europalettes) are still from our Fette Palette supplier (who is also one of the 2 co-founders of Upcycling Berlin).
IMPORTANT: The font that should be used is called "Abrade" and you can find it in the attached files.
Please let me know if this briefing is not very clear. I tried to make it as clear as possible but I'm happy to answer any other questions you might have.