I'm opening up a new photography/film studio called Neon Demon. It's a Toronto based studio space filled with colourful neon signs, a grungy warehouse type space filled to the brim with a colourful glow. The studio will have a unique feel and tone, some keywords that I think help sell the tone are: dark, grunge, sexual, rebellious, mischievous, 80s, retro future, blade runner, Tron, vintage, colour, street culture, dark, demon, counter-culture.
The target audience is photographers and filmmakers 18-35 in Toronto. The studio will be rented out to whomever wants to use the space and will be a unique and creative hub for the Toronto scene.