Avoland Avocados is Tasmania's first commercial avocado farm, producing avocados grown in the cool maritime climate of North West Tasmania. The conditions are ideal for the slow maturation and development of the fruit, resulting in uniquely rich and complex flavours.
To provide consumers with high quality, fully mature avocados with a rich, nutty, buttery flavour to satisfy the most discerning taste buds.
The first commercial growers of Tasmanian avocados, Avoland Avocados was established by Paul and Maria Bidwell in 2009. Following a Tasmanian holiday in 2007, the couple relocated from Western Australia, where they had been growing avocados for 25 years. When the Bidwell’s moved to Tasmania they set themselves the challenge of becoming the state’s first commercial avocado growers and prove to the sceptics that avocados can be grown in the cool climate of Tasmania.
Their property is situated within the top-quality soils of the North-West of the state, in an area that enjoys a mild temperate climate which puts little stress on the trees. The cooler Tasmanian climate is ideal for avocado production, allowing the avocados to mature slowly, producing fruit high in cholesterol-lowering oil. Unlike most avocado producers, the Bidwell’s leave their fruit on the trees until fully mature, resulting in unrivalled uniquely rich and complex flavours.
Their fruit is grown in a pesticide free environment on a sustainable level, with most of the fruit sold locally, resulting in a reduced carbon footprint from transportation. To further reduce the environmental impact, the fruit is sold unconventionally in a bulk format, eliminating the need for traditional packaging materials.
Given the Bidwell’s success, their son Glenn, a Civil Engineer by trade, has decided to continue the family business. With the injection of new energy into the operation, the future of premium Tasmanian grown avocados is looking bright!
Mid to Upper Class - Consumers with a wealth basis that are seeking more from their food experience than the lowest cost product available at the supermarkets. Consumers that seek quality, understand its value, use the purchase for social status and are connected with food on a moral and ethical basis.