The brand must exude professionalism. We're looking to engage larger businesses and need a credible persona that conveys our offer, that said we want something edgy and definitely different, nothing boring or predictable.
The logo must be usable in a web page header, as an email footer graphic and on business documentation.
Beyond this initial project, I will have ongoing requirements for iPad icons, images etc..
Experiment with the initials TMA however the full name should be included also in some form, e.g. theMobileArt.
Experiment with generic, primitive mobile device symbols.
Keep the colour palette minimalistic - Greys, Chromes are a good starting point with maybe Lime Green or something web 2.0 in the mix. Hi-fidelity and uber cool is the order of the day.
Experiment with an iPhone app icon in the logo.
Use iPad or IPhone imagery, we may extend the service to Blackberry
Use a rainbow of colours
Use cartoons, stock photos or clipart - it must be unique and protectable
Make it too complicated, elegant simplicity is key