We sell a unique comforter/duvet that is designed for couples with different sleeping preferences. The comforter is designed with a thick (warm) side and a thin (cool) side to satisfy both male and female needs. The name of the product is the Twovét (the duvet for two). Each comforter is individually handmade in the U.S.
To learn more, visit our website: http://thetwovet.com/
Below is a quick description of our target audience:
Our target audience is a well educated, fashion and brand conscious, 25-45 year old female with better than average income. These females shop at Whole Foods, Crate and Barrel, Pottery Barn, etc. This demographic prefers to avoid Walmart and other “big-box” department stores in an effort to ensure quality above quantity. This target customer is willing to pay a premium for a quality product. Similar to avoiding “big-box” stores, this target customer prefers non-chain restaurants and is willing to pay a premium to try the “small shops”. Our ideal customer lives in a well-populated, metropolitan area in the United States. This customer is extremely health conscious (eating, exercising, sleep, etc.) and understands the benefit of a good night sleep.