Design a logo for the "Media and the Memory in Wales" project,
The logo will be used primarily on the web as well as in printed material such as leaflets. The project website has not yet been designed and so the logo will have a strong influence on the overall look and feel of the website.
‘Media and the Memory in Wales’ is a bilingual project. ‘Y Cof a’r Cyfryngau yng Nghymru’ is the Welsh title. Preferably, the logo would include the title in both languages. However, should the designer wish to use one language only, project title should be interchangeable with the second language.
During initial discussions on the kind of design that is most likely to be successful, project partners noted the following as desirable aspects. It is not essential that the designs submitted include all these aspects, but they hopefully provide some guidance to the designers on what the project partners will be looking for when selecting a logo.
‘Welsh feel’ [not necessarily language]
‘Something on screen’
‘waves’ [Air waves, not sea/water waves]
‘outline of Wales map’
‘not too American as its based on UK tv culture’
‘audience - listeners/viewers’
‘Not too fussy’
The designer should bear in mind that the colour of the background against which the logo is displayed may vary.