We are a Pilates based exercise studio that is revolutionizing the way people think about their bodies. The studio focuses on structural integration; getting the body to work as efficiently as possible by creating exercises that put a strong emphasis on posture, balance, all rooted in core strength. Our primary goal at Studio One Pilates is to provide the best client education experience in the world as well as the best group and private pilates classes. Our tagline is: Educate. Inspire. Transform.
*For those of you who aren't familiar with pilates:
It is a holistic form of exercise that emphasizes the development of deep abdominal or "core" muscles. Proper use of these muscles will flatten the stomach, shape and tone the entire body, and provide support for the spine.
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Our clients are primarily women. 50% of them are women ages 42-55 . The other 25% are below 42 and 25% are over 55.
Love to learn not just sports anything
Are socially OK - will work out in group setting
Liberal bias in general
Have had injuries -
Some of these people are looking for a "kick-start" into a more active lifestyle, others are athletes who are looking to enhance their performance in their particular sport, and still others are recovering from an injury or plagued by habitual pain that inhibits their quality of life.
Our clients love us because they feel that we have helped to re-build their bodies and get them going again.
We are looking for a logo that will be the beginning of a total revamping of our printed material and website. It will also be used on merchandise such as t-shirts. The logo should be able to stand independently of our name, however, please feel free to create artwork that involves the name "Studio One Pilates"- we would love some original font for our name! Please do not use stock images or clipart. We are looking for clean and graceful lines. We signify fitness but we are not a gym or a spa. The colors in the Studio are earth tones- greens, blues, and browns/creams. Our "look" should conjure feelings of beauty, movement, fitness, inspiration... Have fun with this and we look forward to seeing your work!
We're keen on an 'ident' or graphic to site with the logo but also open to typo-graphic options. In terms of an ident I'm interested in something flat and quite modernist, maybe something that's picto-gram orientated as well would be striking. Nothing too fussy or overly detailed that would cause issue if small or in one colour print.
Our business idea is about helping people helping people to understand their bodies in a new way. I would like to see images that show connections being made - or the way that education, inspiration, and transformation might come together - the idea of "connections" being made and whole lives being transformed. This concept could be represented other than three shapes or colors - a logo with a missing peice be added (not to puzzle like though).
Overlapping circles and shapes might be good.
Please provide images in:
-CMKY images in pdf or ai formats
-layered RGB in Photoshop PSD
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