Röhmer Textilien is an international textile brand located in Germany. The main product line will be textiles for households. However, in order to broaden the target group, B2B will become increasingly important.
Brand identity intents to be perceived as traditional, high quality and premium. Therefore products quality is as important as superior customer care and relationship management! We also invest in research and development in order to harness newest technology to satisfy customers needs.
Hence, the logo should express tradition, confidence, high quality, premium but also new technology and modern. This is a gap to bridge.
Target group are decision maker when it comes to invest in household textiles such as mattress covers, bed textiles and so on but also towels etc.
¿A qué sector dirías que pertenece tu empresa?
Mobiliario y decoración interior
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
My initial thoughts about the logo is an Roman soldier from the side. You may know the logo from Diesel Industries, the jeans wear brand.
However, our logo should be less punk like but more solid and pride.
I also like the idea of incorporating stars as a symbol of premium and high quality.
The logo must work as icon too. The logo also will be embroidered so it shout not be to sophisticated and too much in detail.
Please have look at the uploaded images. However, I want to encourage you to bring in your own thoughts. My approach is just initially. So show off with your creative skills!
Please ask if you've any questions!
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