About our business:-
Called “All Things Equal Love”
It sells natural, organic certificated skin care products. These products are not tested on animals or contain animal by-products. Sustainable. Do not contain preservatives and other toxins that are harmful to the body. We are endeavouring to be environmentally friendly, fair-trade and responsible.
We stand for community and compassion. A holistic vision. Real beauty lies within. Honesty and transparency.
We want our customers to engage with us and make informed choices about what they use on their skin.
We want to educate people to be healthy and beautiful and to be the “best they can be”. LOVE themselves, others and the Planet.
All Things Equal Love is a new company which is selling in the US via the Amazon marketplace.
Our goal is to sell a simple, natural skin care range to women.
We aim to sell a quality product which is effective and also meets with their values.
Once we have established a reputable range, we intend to launch a range for men, babies and children with the same ethos.
We want people to understand that they don't have to compromise their values when purchasing good quality skincare products.
As we are starting out, we need people to be aware of our product. We will market it well by engaging our customers and directing them to a web page, where we can give them free advice and information about health and beauty. Find out who our customers really are and engage with them.
What will make us stand out? Why we are different. By getting to know our customers and asking them what they want and finding solutions for them. We are striving to be as 100% natural as we can and will be looking at improving these standards all the time. To give something back.
Our target market is the 30 year + professional woman, who has money to spend on quality products. She is making choices and has strong values. She knows who she is and is confident in herself. She is interested in beauty and health and investing in herself. She likes to get her message across and enjoys reading and writing blogs. She has reached the age where she knows that good skin requires attention. She may also be a young Mum who has concerns about using products that could be harmful to her family’s health. She is concerned about environmental issues and the future of the planet. We want to make a difference.
We want our logo to be our brand name - “All Things Equal Love”
This will be on our product labels, web page, social media pages, business cards.
Continuity across all platforms.
Our benchmark is LUSH, BODYSHOP , NEALS YARD, KEILS
Our product containers are amber coloured.
We thought the labels could be vintage cream/parchment coloured.
The text black with purple and green or purple and gold in the design, maybe. We would take advice but we want to have purple in the design somewhere. Thats our main colour for brand. Also a heart - maybe replace the “v” in love with a heart shape.