Our client, RGV Surgery, is looking for an updated feel and look. Please see the attached logo to see where they have been -- its up to you to take them to a new level.
The client runs a 3 part surgery center in Texas. They do the following:
- general Surgery
- bariatric surgery
- Cosmetic surgery / medspa
The new logo is going to be for the general surgery website, but then we will modify it slightly so the bariatric surgery has a unique logo, and the same for the cosmetic surgery part. All three of these different practices will have individual websites and will need a slight tweak to the logo.
The client is looking to establish themselves as the leader for all surgeries in South Texas.
The target audience is mostly middle aged men and women that can afford elective surgery. They are looking for a surgeon that is smart, talented, dedicated and has a solid reputation.
COLORS -- THE CLIENT WANTS TO SEE SOME BRONZES AND MAROONS. PLEASE INCORPORATE THOSE COLORS.
The client needs a dynamic logo that can be used across their three new websites and in print.
The client wants to keep certain elements of the logo. The Coat of Arms theme with the shield is good, but not required.
You are completely free to do what you want -- what can you do to WOW us?
Essentially, the client feels that the logo is just way to stuffy as is. Its old and dated. They want something cutting edge and new, without being over the top or too ridiculous. No loud colors (blues and greens, yellows, or pinks). Stick with natural deep colors.
They do not like their current font, and would like to see something else.
Finally, they have the symbols of the caduceus, book and hand - it is up to you if you want to keep these and update them, or if you want to get rid of them, or....
Overall, its your turn to get creative. please think new and exciting and as soon as the winning design comes in, the contest will be over. We will be monitoring this constantly in real time.
GOOD LUCK AND BE INCREDIBLE!!