We recently had a new website built, which we're fairly happy with, but the logo isn't quite doing it for us.
The web designer also designed the logo based on an idea I had with the blue cloud (deliberately based on Salesforce's branding, as we quite often co-brand with them).
The logo can be seen on our website, and I've attached the original files.
Essentially, we're looking for someone to take the logo and rework it into something more interesting, while sticking more or less with the same concept and colour scheme as it will need to slot nicely into our website and associated colour scheme (https://silversoftworks.com).
I'm not completely attached to the current design, but it plays nicely with Salesforce's own branding (also seen on our website). Although I like the cloud/circles logo, the typography is completely uninteresting and despite asking the original designer to rework it a few times, he hasn't bothered.
Don't be scared to change up the logo if you're feeling inspired, I'd love to see something different as long as it doesn't mean the website needs a rework.
Following creation of the logo, we'll be looking for some rebranding work to be done, including:
- Business Cards
- Whitepaper templates for marketing materials
- Social Media logos and icons
- Various versions of the logo for our documents, invoices, email signatures etc.
We are also presenting at the Sales Innovation Expo in March 2018, so there's the chance to help us brand up our stand for that as well.
One thing to note is that we're in a fairly stuffy space in terms of our competitors. They're all very corporate, and although we target fairly prestigious clients and present ourselves as a premium offering, a lot of our customers like our plucky "startup" attitude. We're not afraid to do things differently, and I'd have no issues with a particularly bold logo or something that goes against the grain.
Here are some of our competitors' websites for reference:
https://makepositive.com (I really like these guys' new website, but that's a conversation for another time!)
Please let me know if you have any questions.