We are a start-up for-profit clean energy company committed to convincing Americans to engage and take action to help switch our country from dirty fossil fuels to clean energy. This is both a business and a mission. We want to become a destination for green activist and other Americans who want to do their part.
This brand look and feel should inspire people to take action and spread the word about personal actions they can take to switch America to clean green energy. It is a brand that has a specific progressive point of view and therefore must be authentic, energetic and action-oriented. This is not a corporate mainstream brand but also not a brand that is for crunchy hippies. It is clean, comfortable, modern, cool and totally accessible brand.
25-54 year-old progressive Americans who:
-belong to environmental organizations
-are likely registered Democrats
-are interested in taking personal "green" actions
-are activists and advocates
-shop with their values
-is for people like me
-is fresh and cool
the url should be part of the logo
colors we like: not green
Fonts styles we like:
we like serifs with modern twist
unique but not distracting