Ultradurance is a new dietary supplement company focusing on sport nutrition. One of our primary goals is to offer the highest level of trust in the purity of our products in contrast to the numerous tainted supplements on the market we hear so much about.
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Endurance and "ultra" athletes who participate in multi-hour to multi-week events such as cycling (road & mountain), running, adventure racing, triathlon, mountaineering, hiking. Professional athletes who need the highest level of trust with what they ingest to safeguard their careers.
Bold lettering & simple design - must stand out at a distance, no cursive or foofy type, be readable in black & white. Clean lines, simple, striking, powerful. Can be just distinctive lettering or with a simple logo. Among the logos I like are Oakley, Cisco Systems, Nike.