Libreria Strategica (literally: Strategic Bookstore ) is an online
bookstore focused on the sale of non-fiction books in the areas of
PROFESSIONAL DEVELOPMENT, BUSINESS, WEB BUSINESS, IT
It's part of a group that is already one of the leaders in the online
sale of non fiction books in Italy with thousands of customers.
Libreria Strategica aims to become the reference for professionals
buying books online in Italy. While the sister website sells personal
development books in a b2c environment, Libreria Strategica will focus
on developing a b2professional relationship providing the biggest
catalog available online in Italy for people interested in:
- professional development
We already have a logo (you can find it in the home page of
libreriastrategica.it ) but we find that there's room for improvement
to create an image that is a better match with our market positioning.
Cuéntanos a qué tipo de público quieres llegar
Professionals/Entrepreneurs, 30/40, mostly males, they all want to
improve their profession both in terms of hard skills (finance,
management. IT, etc) and soft skills (communication, negotiation,
They are located mainly in Italy.
Message we want to send
We want to send first of all an image of trust, speed and reliability.
Our goal is to become the provider of choice, the resource to turn to
when looking for a book and also the trusted advisor whose
recommendations professionals will act on.
We have no specific requirements except that the logo should fit inside the structure of the website (we will redisign the web page after the logo, but the overall structure will remain the same).