To revolutionise how the high-end wallcovering sector delivers pre- and post-sale service to customers by setting the industry standard for the professional development of paperhangers, world-wide.
A professional training and knowledge sharing membership organisation for installers combined with a done-for-you marketing service for accredited paperhangers.
An important part of the organisations success will be bridging the gap between paperhangers and wallcovering brands who currently often mistrust one another.
To reach new heights of professionalism within the industry and ultimately increase business success for all involved.
We need to be attractive to decorators/paperhangers and also end-users as the marketing done-for-you service requires us to promote the SPC's members to brands, interior designers and end clients.
So it needs to be down to earth and gender neutral. Handsome and upmarket but not too bling. It needs to say excellent craftmanship but not scream expensive. It will be a global brand.
Values: integrity, diligence, caring, professionalism, trustworthiness
Brand personality: salt of the earth character, hard working, good communicator, friendly and helpful, knowledgeable, go the extra mile.
The logo will need to be used on website/social media and the usual stationary but will also need to translate well on uniform and van decals.