We are a premium consumers products company focused on improving beauty products and tools for women, so that they can focus their time and energy on amplifying other areas of their lives.
Our primary target is young, high-performing professional women who are willing to invest in their style, but need simpler ways to maintain their appearance. They are generally affluent and looking for ways to optimize the return on their time and money. They are multi-taskers and time savers, but they also care about looking great and are willing to spend the money where it is worth it.
As a company,
• We prioritize functionality and quality – we have to make our products worth it for our consumers
• We are always looking for ways to "hack your beauty routine" – we are focused on innovation
• We aren’t about the ribbons and rhinestones – we design classic, simple solutions
Our initial product is a patent-pending, brand new shower cap design focused on functionality to ensure hair remains completely dry and style stays intact and fresh if you want to preserve hairstyle or maintain healthy hair. In addition to the innovative, functional design, the benefits of the shower cap include:
• Breathable material avoids steam build up and keeps hair fresh
• Adaptable, user-friendly shape allows hair to fall naturally and avoid creasing
• Durable material means a one-time investment in a product you can count on. It is more convenient and better for the environment.