'SoftWear' - A new brand for programmers to express themselves

SoftWear

This will be a clothing & goods product line targeted at softwear developers. The brand will be an outlet for programmers to express their frustrations and criticisms from the workplace.

The logo should capture 2 main concepts

1. software - programming etc
2. wear - clothing and other goods

Here's a link to the CO flag - http://img2.wikia.nocookie.net/__cb…lorado.svg

The domain I have right now is softwear.co so if you want to incorporate more elements from the flag into the logo that could be cool, but I'd like to see options that are more independent of CO and some that incorporate CO. I really don't want to get too drawn into CO in the logo though, I'd like to highlight the main name 'SoftWear' for sure.

It will be good for us to leverage the existing Colorado brand, but at the same time I want to market the merchandise to other markets like San Francisco, New York, etc, so just keep that in mind I suppose.

I do like the Hurley brand as one example to maybe model this new logo after.