We have a Smoothie shop. We make healthy smoothies using premium ingredients. We also sell Nutrition Supplements. Specifically, sports nutrition products including, but not limited to: protein powders, pre-workout, post-workout, creatine, glutamine and multi-vitamins. We also have a Nutrition Coach on staff that helps clients with supplement selection and provides nutrition education and meal plans to help clients with body composition changes (lose fat or gain muscle). We differentiate our smoothies by having 50% to 75% less sugar and by using premium ingredients as compared to our competitors. Our primary target market is 15 yrs to 25 yrs, male/females. Our secondary market is 25 yrs to 50 yrs, male/females that workout at a gym, since we are next door. Our smoothies are formulated by our Nutrition Coaches so that while they taste like an indulgence, they won’t spike your blood sugar and can be used as an integral part of a comprehensive nutrition plan. Customers won’t have to feel guilty for drinking two or three in a day.
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We are open to your creative interpretation of “plus” or “+”. We want to communicate that not only can you add “more” to our smoothies, but our store is “more” than just a smoothie shop. You can use the word “plus” the sign “+” or a creative symbol that communicates “more”. We don’t currently have a “tag line”, but if you want to propose one, please feel free. The primary purpose of the logo is for the store sign and needs to be visible from a distance.
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