Our primary products will be conceptually similar to the ones shown on versadesk.com. The product basically sits on top of a table, and the user pushes a button to make the surface (with their computer monitor) rise to a standing-height level. Our products are electric sit-to-stand converters.
I'm attaching a few logos that I really like... they are clean and simple. I like the "burnt Orange" color... as well as the aqua blue shade used by Joybird.
I also like "STANDWELL" in large capital letters, with "FURNITURE" written smaller below it, similar to the Joybird logo. The new icon should be displayed either to the left of the text, or above the text.
We want the logo to look very clean and modern, with a bit of friendly playfulness (but not immature or messy).
The ICON is very important... I think it would be great if we can signify "up and down" motion or "raising and lowering" since that is one of the main things our company does. We encourage our customers to stand up while working at their computer.
Please don't submit a logo that is just a combination of 2 letters... the icon should be more unique than that.
Also please don't submit an icon that is so complex/busy that a person could not easily remember and draw it by hand after they have studied it for a minute or two.
Thanks and good luck!!