I am a guy who was fed up with drinking third rate expensive coffe at my sons football matches and though it would be ideal if I could brew my fresh coffee in the same cup as I drink it out of. So I developed "the Plunge". It's really just a coffee press that you can drink out of. I'm trying to get across that its a funky simple product that really works and really does not only save the user money but also produces the coffee they really like.
Cuéntanos a qué tipo de público quieres llegar
It's for all persons that want fresh coffee on the go. Pour hot water onto the coffee grounds before you leave home then press and drink it whilst in the car or bus etc. (the coffee stays hot/drinkable for up to an hour. so Mums on the go, commuters, etc. no specific target age group as will appeal to all.
I require a simple but clever logo which I can use on the product and on the website. It would be useful but not essential if the logo could stretch to a semi circle for the top of the cup. It would probably be better if it was just text without any graphics as such. But saying that a small part of the wording could be shaped into a graphic.