Our plants sit in plastic troughs, where the top of the plant is exposed, and the roots of the plant sit in water within the trough. I prefer a logo that portrays this, it shows a simple green plant sitting in water, where you can also see the roots. DO not be complicated, keep it simple, no hairlines nothing extraordinary. If you have your own ideas please share, when you are writing the company name make the letters vertical. Concentrate on this logo, Vertical Harvest means that we are growing vertically, literally, growing in buildings and in water. You can try drawing plants growing vertically in a building, or just on a straight vertical line. Use your imagination while keeping it simple, but remember we want to portray natural, while also showing a hint of futurism. I want someone to be able to see this logo when its in small and big print (reason I want it to be simple), and be intrigued by both. You can take a look at other produce company logo's, but I want ours to be different, more visionary, there logo's are too simple. Try and involve water in the logo, that we are growing just using water, it will set us apart from the rest. So here it is natural, innovative, simple and intriguing! Good luck!