Simple logo for Event Entertainment

Performance Events

We are an event company that plans and executes luxury events such as company branding parties and promotional events where the focus of the arrangement is to make a notable impact on the guests and associate their brand with the positive emotions of the event. We also engage in private parties for people with high budgets who want to impress their guests and showcase their occasion which is often a life milestone such as a birthday or wedding. While our focus is on a 'Premium Service' many of our events are more casual in nature; people looking for a fun and interesting time rather than a stiff formal setting.

We are rebranding from Performance Bartending to Performance Events as we are offering a broader array of services rather than just Bartending. For the bartending service, we create a custom cocktail menu suited to the theme or style of the event and make top quality craft cocktails and classic favourites suited to the client's desires. The manner in which we bartend is also a 'performance' as it is meant to inspire a positive interaction with the guests as if we were on stage entertaining. We can perform quick flair bartending tricks while smiling and charming the guests stimulating all of their senses.

As we've grown over the years we have improved our services and started expanding more and more towards the entertainment side of the industry. We now DJ's and dancers as a part of our service if the client is interested as well as photography and video. We can hire out photo booths and put together theme packages such as Gatsby, Topical, and Japan chic to highlight their event making us a more well-rounded event planning company.

We are also collaborating with cruise ship agencies to offer fjord cruises that can also involve the above services and I am looking forward to working with an event designer whose experience is with larger festivals and conferences that need stage design, layout, and decor. While these are not yet our core competencies such as arranging the bar and organizing entertainment, we can offer them as a part of our services.

The rebranded logo will be printed on to a dress shirt that the employees will wear while working at events so it is important that the logo is easy to read in that scale of print. It will also be presented in the menu bar of the website as well as printed on large posters 2-3 meters in length.

The rebranded Performance Events logo (png file) was a quick fix for a project that needed the rebranded logo. I didn't like the clip art feel of the martini glass and was worried that the glass would hold our brand back from expanding into other entertainment arenas.

I'm now leaning more towards an abstract and interpretive logo that contains a little bit of mystery to it. I'm more open to interesting designs that are a little more ambiguous and openly relatable to a broader audience while still captivating the energy and potential we can offer. Every event is unique, therefore leaving this space for interpretation is nice for potential clients to 'fill in' their expectations on whatever their event is about.

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My inital logo with Performance Bartending (.pdf) was designed by myself with little knowledge of illustrator. My concept was to make the logo as fluid as the drinks we were making. This also related to the smooth movements we performed as we were making the drinks with 'flair'. The subtlety of the curves in the letters and martini glass also alluded to the gentle curves of femininity. Often events are an excuse to let loose and flirt with attraction and I want our logo to communicate that we are the best people to hire to facilitate an evening of fun and mystery while maintaining a classy front.

For more information on our company, you can visit http://www.performancebartending.no

Thanks!