We are launching a new information product about personal finance called “The Money Code System (tm).” It focuses on helping people eliminate debts, improve their credit standing, pay off their mortgage and build wealth.
This will be an all encompassing how to program on money management and the theme will be about uncovering “THE SECRETS” to money and wealth.
Cuéntanos a qué tipo de público quieres llegar
Our target audience is people who are struggling in this economy but who truly want to be financially successful, by eliminating debts, improving their credit, and learning how to manage their money.
By age group, our target audience is mostly generation X, and the Baby Boomers.
These prospects are looking for ways to eliminate their debts and create real wealth the easiest and fastest way possible! And this system teaches them how to do it.
WE need a WEB 2.0 LOGO DESIGN ( be also thinking abou the minisite layout which will require a header, opt in, and mock up of DVD's, CD's and ebook/ or workbook)
The hook or angle:
This is a “SECRET SOCIETY” where membership is anonymous and secret. To belong to this group you have to complete “The Money Code System (tm)” which consists of 7 secret steps you need to uncover, learn and implement in order to be financially free and part of this elite group.
Creatively, we would like to play on the “Secret Society” "Secrecy" and "Secrets" theme as well as “The Davinci Code" book and movie, their colors, graphics etc….Also Dan Brown's newest book “The Lost Symbol”.
Please visit his website http://www.danbrown.com to get more ideas, and take a look at his newest book cover artwork (which is in PDF)
We require an eye catching logo and concept that is unique and draws attention and makes people curious, so it can be used in ad banners, landing pages, website, etc.
Mainly the goal is to grab the audience's attention, pull them in be INTRIGUED and want to learn more!!
We want to stop them in their tracks as they browse the internet or our website and make them immediately want this product.
Please feel FREE to let your INNER creative guide shine through!!!