IQualify (with a big "I" or the small "i" to begin with) is all about learning and innovation. We develop seminars and conferences for the advertising business, leaders in general. Our goal is to stand out as a high quality provider of NEW knowledge and understanding - through events. We seek to become comparable to TED (http://www.ted.com), but of course - not that big... The company is stating up this september 2010, with the first event early next year.
You should know that we will invite people to events such as "Digital Oslo 2011" - and this will be designed too. Probably in a very classic, basic typeface. Then the IQualify brand - in some way will be put close to it - in a very small size. We also consider making a special "IQualify2012" conference - these are just plans.
We do not want to look conservative - that's obvious... :-) We are fresh and Scandinavian!
As explained - we want to attract all kinds of leaders and businesspeople. Most of them are well educated and want to learn more. They are not old - probably the typical customer is 30-35 years old, more often than not - a woman. But this is not a female thing, of course. Think of
> young marketing managers
> innovative leaders
> men AND women, but we know more women than men seek the events
This logo will be applied on the general pack of elements - it should be easily readable at some distance, and in small sizes. Colors? Nice, if you find a way, but we really don't know.
You may want to show how the logo works together with some classic typography. We made a slogan - a payoff - or whatever: Do you?
Example: IQualify (the logo) Do you? (under the logo, or next to it).
You may want to show how an explanatiion works - attached or next to or under the logo.
Example: iQualify (the logo) Competence. Inspiration. Network.
On a big conference - we will print or project this lively and nice logo on the screen, on the stage background (ex together with a books&things kind of background). Perhaps there is a need for some kind of pattern - again - I don't know. Maybe!
The two first letters indicate intelligence - we don't know if IQ should stand out, if it should be written as iQ or IQ or IQ + the name, etc.... Probably not the last. We are using the domaine http://www.iqualify.no
We are fresh, Scandinavian - based in Oslo - the best city in the whole wide world. Go for it!