RUTHIES grilled cheese & fries

Ruthies

Boardwalk Social

We are a walk-up window restaurant (snack shack) that specializes in serving gourmet grilled cheeses, french fries, and soft serve ice cream.

My grandmother Ruthie was the ultimate host, always entertaining friends and family, every room she occupied was a social event just based on her presence. Her favorite saying was: “Who love you?”, the only acceptable answer was “you do grandma”.
We want to capture that love in our food and the nostalgia of feeling like you just were handed a sandwich or cone of fries from your grandmother and told to go run outside with your friends.

1) Target audience- tourists on the walking mall, families with kids, local nearby business crowd (9-5pm).

2) tone: whimsical, happy, simple, trustworthy, etc... warm, nostalgic, retro, etc

3) Our product is made with premium ingredients, tastes the way your grandma used to make it for you, (flavorful, comforting, etc...), and put in your hands in about 3 mins.

4) We want to capture the feel of a 1980s beach boardwalk food vendor.

5) We want something scaleable that could work in multiple markets at a national level.