Old Florida Luxury Feel.
Rebranding/Refresh Project. We welcome creativity and it is okay to
change the fonts & colors. We want it to stay in line with our
brand, but if you have a good direction or idea, we are okay with
design exploration. We are wanting to take our old logo/identity and
get it up to date.
We are creating a new website and
looking to modernize and refresh our logo, color palette, font-family
to be incorporated in new web presence. Companies we want our beach
lifestyle brand to resemble are: Calypso, Island Company, Tory Burch,
Tommy Bahamas, etc.
We like many elements of our current brand, but it is 8 years old and
we want to get a more refined logo, color palette and font-family
before we rebuild our website.
We are not looking to have our entire branding package rebuilt, but we
included as a visual aid to show our complete package.
I have attached our current assets and color palettes as a reference.