My wife and I are both Real Estate Brokers with 25 and 30 years of experience respectivley. We recently left a firm we had been associatied with for almost 20 years.
I am the current President of the California Association of REALTORS, the largest state trade association in America with 180,000 members.
Both my wife and I are highly respected in our industry. We live on the Central Coast of California, exactley half way between Los Angeles and San Francisco. Our clientele is mostly from these two large metro areas and is made up of urban refugees wanting to get out of the rat race and into a more rural environment.
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Our names are synonomous with real estate locally. We have great reputations in our area and want people to realize we are now on our own and are looking for business. Our market is very rural with lots of wineries and ranches. Clean air, little crime and centrally located in the state. Our clients are sophisticated and wealthy, for the most part and want professional, knowledgable Brokers working for them.
We want a logo which makes us instantly recognizable. I was an Art Major in college so I love creativity. It should be clean and crisp. not too "busy". The ability to incorporate JSL into the design may be beneficial, but not mandatory. A design that can be used on cards, signs, etc.