' Ready Shed ' and company slogan ' Ready Sheddy Go!'
We are a 'start up' business that will specialize in hiring site sheds for construction sites or to anyone who may need a temporary accommodation for a limited time span. It may not sound sexy but we believe the current way of selling or renting site sheds is old fashioned and visually boring. We want to challenge people's perception of who uses a site shed, why you use it and maybe use a little humour in the marketing approach (maybe). We have settled upon 'Ready Shed' as our name and 'Ready Sheddy Go!' as our slogan which has been warmly received during our market research of the name. Both the logo and name will be printed on the site shed so it will be pretty prominent to passing vehicles/pedestrians who will see it. The site sheds will act like a mini bill board for our business whilst simultaneously providing an income from a renter. At the end of the day we are selling/renting converted containers. There is not a great deal of 'eye candy' in a container so it is so important to get the logo right. We believe that the combined logo and slogan is a killer and we are excited to see what designers can do with it.
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We mainly focus on existing markets - any type of construction company from one man builders to large multi-nationals.We provide meeting rooms, storage sheds, site offices, toilet sheds, sleeping quarters etc. The concept is - easy delivery, affordable, impressive quality and easy to remove when the project is over. Whilst we are focused on the construction industry we don't want to be too myopic and stereotypical about the type of people we are trying to attract. We want to think 'outside the box' - no pun intended.
Think about it.
Our Challenge - Change a boring container office into a product that people will remember and request in the future. Make the product (container) more memorable than an ugly site office.
Tools - External colour (example Gunmetal Grey) and Clever Branding