We are a manufacturing company that designs and markets fluid heaters. We sell to companies like Samsung, Hewlett Packard, Seagate, and Medtronic and many more big name companies worldwide. Our products fit into their production lines. In certain areas they need to heat fluids such as acid or high purity water. They need a special heater to heat accurately, safely and still maintain the purity levels of their fluids so that their parts are not contaminated or damaged. Our heaters included patented and proprietary technology which allows us to heat fluids while maintaining the purity of the process. This is important to high tech companies making very critical parts such as semiconductors, disk drives and medical devices.
Our target audiences are Engineers and Technicians working at high tech manufacturing companies. We sell to the companies they work for, but they make the decisions. These people are working at companies that make semiconductors, disk drives, medical devices and solar cells. They are proud to be involved in making leading edge innovative products. Many spend part of their time working in clean rooms. They also spend lots of time on computers designing and taking care of all the details required to successfully make highly sophisticated components. These components then go on into devices such as ipods and computers. They are typically highly educated. We sell worldwide. The international customers know English.
Our company name is made up by combining Heater with Flexible.
We are looking for a logo that can be used to continue branding our company as it grows and gets more recognition. Some of the concepts we are trying to get across are:
The core of our product line is a heating element coil that is encapsulated in Teflon (see attached photo).
Corporate color is Blue (see attached sample brochure)
The new design should look good in color as well as black and white.
The new logo should NOT have flames because this would imply that our products will cause fires/accidents.
Our old logo can be used as a starting point but we feel that it is too complex and incorporates too many elements (see attached Logo file). The old logo is also hard to duplicate on publicity materials.