A verb is an action word. It has intent and is definitive. Run. Jump. Buy. Sell. These words are clear in their meaning and purpose. Something is being done. Marketing should also be seen as a verb. It too is an action word. It is an intentional act or series of intentional acts. It suggests that a definitive effort is being undertaken. Ever hear someone say that they "Work in Marketing", they are active in the sales process at some level. They are selling- or at least in the business of selling.
For the Verb logo, we would like a graphic and word mark that expresses action, motion, movement and most importantly, intent.
Understand that this logo has to be sophisticated and clean. Innovative and clever. It needs to match the guys who run this shop. This is a very polished operation and requires a logotype that suits them. A lot attention needs to be paid to typography and color theory.
Design inspiration (only) they are fond of Otto Aichers work with pictograms from the 1970’s, the image of the man running out of the blocks has inspired them to use attachment 1 as one of their central images for their upcoming re-launch. This image clearly conveys intent, movement and purpose.
Full brief posted below.