We are rebranding the radio station and looking to alter the look of the station's logo. We are a talk station during the day and an old skool music station from 6pm-5am. We target an African American adult 25-54; the vibe of the station needs to be present an element of fun, but not overly cartoonish. Something that grabs your attention rather than sits in the background. We may not even want to use the call letters and simply go with the 106.3 with the phrasing of we talk your music somewhere inside or under the logo. The appeal has to be there so that in transcends over to web, on station trinket items and via mass mail and TV. Need some help and ideas?
Cuéntanos a qué tipo de público quieres llegar
Though we are an African American station the talk and the music will be appealing to both a general market and black audience. We are in a top 3 market so this must have a an urban big city flair and appeal.
Use your imagination: We are not committed to using the call lettters only the frequency. We need to see how various ideas come across so that the look of logo represents the feel of the station. Entertaining talk and Music!