We are a web-based service that creates online forms for organizations. Our customers send us their paper forms and we convert them to an online version. We take the hassle out of hiring a web developer to build forms online.
Our primary customers are professional organizations. With this in mind, our logo must be professional, but not sterile. Our target demographic is business professionals both young and seasoned. The logo must appeal to both age groups.
Keep it simple. We envision an icon next to our name, but we are open to simply using our name.
A few things to consider:
1. No Cartoons or People - these can look too cheap or childlike
2. Icon should be square (not an actual square, but dimensions are square) and Logo should be a horizontal rectangle (more wide than tall).
3. We are looking to differentiate from other competitors (Form Builders) so please try to stay away from a form icon.
4. The typeface should be clear, simple and bold. We want something that stands out.
Please feel free to experiment with colors!
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo