We are an industrial tool distribution company founded over 20 years ago. Our focus is providing reliable industrial grade air tools for assembly-line driven operations, but we service all sizes of organizations and consumers. We are in the process of building a new website that focuses mainly on impact wrenches for both the consumer and industrial markets.
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Our target audience will be anyone looking to purchase an impact wrench online, be it a garage mechanic or the buyer for a large organization.
The logo is to feature the website name "impactwrenches.com" (not "impactwrench.com") as this will be the site name as well. We would like the designers to use their imaginations to come up with something that conveys professionalism and a modern, web 2.0 feeling. The logo needs to incorporate something that relates to impact wrenches (for example a bolt or impact wrench; but please use your imagination here as there are surely other things that would work as well), and it also needs to make corporate buyers feel like they are dealing with a professional company and not a generic, online superstore that has no product expertise. Lastly we would like it to not only look appropriate on the top of our website, but also look just as appropriate on a polo shirt, decal, hat, or other piece of promotional merchandise.
Here are two links for examples of what our impact wrenches look like: