powderhuffer.com: Hot new Free-Ski ecommerce site needs Bold Logo!

powderhuffer.com

Designers: Looking for a high-profile branding project to put in your portfolio? This is it!

powderhuffer.com is an online retail site and community for freeskiers (think extreme skiing meets freestyle). We are looking for a bold/edgy symbol logo that will be easily identifiable on its own. We will be heavily branding this logo in sticker and tshirt/hat form. Our target market is 14-30; typical skater/surfer.

We are VERY open to all ideas. We are looking for a unique/artistic design, that is NOT specific to skiing, snow, or our name/initials. Don't be afraid to get creative; we want a design that is unique and will be easily identifiable to our brand.

market influences:
http://www.newschoolers.com/index.html
http://lineskis.com/
http://armadaskis.com/
http://www.bondsnowboarding.com/ (like this logo)

This logo design may have two parts:

1. artistic stand alone symbol.
2. powderhuffer.com name

We would like to use each independently for branding; as well as together. It is important that the combined logo will effectively fit on a sticker to put on gear (such as a helmet). For the name, we envisioned stacking powder over huffer and then .com vertical.

Slogan: "It's not an addiction...It's a lifestyle"

Target Market: young and edgy (typical skate/surf shop vibe)