Wepio is a non-profit social network startup with the goal of ending poverty, promoting education, peace, and environmental responsibility. Wepio stands for We Pass It On, my school's motto.
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Demographics should be pretty general, friendly to all ages, cultures, etc. Should appeal slightly more towards youthful interest because company is a start up. My school's mascot is a tiger, would be AWESOME to create a mini character to integrate with the logo for my site (like the tiger version of the Twitter bird). Your time, creativity, and expertise is greatly appreciated! Thank you!