keywords for my business: comfortable, classic, memorable, quirky
Colours: yellow (soft-muted canary yellow), dove gray, and white (with some charcoal gray if needed)
I don't want the name in script, I prefer plain font in lower case letters.
Clean and simple is great.
***Something I had in mind (not sure if I'd like it, but I wouldn't mind seeing it), is a gray square with yellow highway striping up the middle... receding into the distance, (getting narrow at the top of the square) with the business name above it... sort of a 'life is a highway' type feel.