I have been in tech for 20 years and this will be be my fourth tech start up. I have been in the PC industry for most of the time but migrated to Mac in the past 2 years. While doing that I found that there are very few highly professional companies that have any significant background in Mac/Apple technology. This venture aims to fill that need. Specifically what we do is help companies integrate Macs into their PC networks, build applications for use on both Macs and PCs, and build iPhone applications. We believe that there is a new significant migration from PCs to Macs and we want to help that migration along.
Cuéntanos a qué tipo de público quieres llegar
The target audience is other businesses, predominately what I would call the medium size business space, 50 to 1000 employees. The image I would like to promote is highly professional.
My goal is to come out of this with both a short and long logo. The long to be used on a website and other electronic media where space is not major constraint, and a short logo where space is limited. My previous company, Virtual Alert, had a long logo that included the full name and a short logo that only included VA but the design was similar. Not sure that can be done with Propelled Systems as PS seems a little bit silly. I do know my shortcomings and I am not a designer. For that reason I am not really binding this contest as I want to see what kinds of ideas come out of this. The web address for the company is http://www.propelledsystems.com